Premium O

Google AdWords’ new ‘click to call’ feature – making Premium O 08 number even more powerful

2011-12-12T09:20:00.000-08:00

Google has announced that over the coming weeks they will be changing the way they handle phone numbers that appear in Google AdWords text ads.

Currently, if a phone number is included in any AdWords advertisement, it is simply nothing more than a bit of standard text. For anyone viewing an ad on their mobile phone browser they are not able to click on the number to initiate a call. To facilitate such an action, advertisers are required to install an AdWords feature known as Call Extensions.

However, such imminent changes will mean all phone numbers included within AdWords ads will now automatically be converted to be click-to-call links when viewed on a mobile phone.

Consequently, the value of premium rate 08 numbers to businesses has been further increased. By enabling current & potential clients to initiate a call without the requirement of manually entering a number, forecasters predict significant increases in the click to call ratio witnessed through adword advertisements.

To discuss implementing a Premium rate telephone service within your business, please call Premium O today on 0800 849 8877.

Full announcement:

Dear Premium O,

If you currently have a phone number in your ad text or have plans to start adding your phone number in an ad, this is an important notice that in the coming weeks, we will be launching a new enhancement to AdWords ads that will impact charges on clicks to these numbers.

To help our mobile users connect more easily with advertisers, all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a Click-to-call number. Currently when advertisers enter a phone number directly into their ad text instead of using Call Extensions, the phone number is not clickable and will not generate a call. This can be a frustrating experience for mobile users who attempt to initiate a call to this phone number.

The new Click-to-call enhancement ensures that all phone numbers shown in AdWords ads are clickable and allows users to easily place calls from their mobile device. If your ad text includes a phone number, you will begin to receive clicks and calls on this number once the enhancement is enabled in your account. As with phone calls placed via a Call Extension, you will be charged for clicks on your phone number that result in a call.

Please note that AdWords policy does not allow for phone numbers to be inserted into ad headlines. As with all Click-to-call ads, advertisers will be charged when a user either clicks on the headline or the phone number listed in the ad. Please see below for additional information regarding this change.

Which phone number shows?

If you are currently using both Call Extensions and a phone number in your ad creative, only the newly clickable phone number in your ad creative will show. This is designed to help reduce user confusion from seeing two potentially different numbers. If you would like your Call Extension number to display, simply delete all phone numbers from your existing ad text by following these steps. You’ll also receive an additional line of ad text displaying your phone number if the Call Extension is used.

Measuring results:

You'll be able to review how many calls you receive on the clickable phone number listed in your ad text for each campaign, ad group, keyword and ad on the ‘Campaigns’ tab in your AdWords account. Just select the ‘Click-type’ option under the ‘Segment’ drop down and view your report. Please note that since these are not calls generated from a Call Extension, they will not be reported in the Extensions tab reports.

Recommendations for featuring a phone number:

You can simply leave your phone number in your ad text and benefit from this change which will automatically make your phone numbers clickable and enable users to call you. However, to get the most value from click-to-call, we recommend that you remove your phone number from your ad creative and create a Call Extension with your phone number directly. This has several benefits. With a manually created Call Extension your number will appear as an additional line of ad text which frees up space in your ad creative for other promotion. In addition, when you create a Call Extension, your phone number appears on a separate line in the ad, and you’re able to take advantage of other powerful enhancements such as Vanity Numbers, Call-only and Call Metrics reporting.

We are committed to providing our users with the best mobile web experience and encourage you to learn more about Call Extensions by visiting our Help Center.

Sincerely,
The Google AdWords Team

World Telemedia 2011

2011-10-12T02:03:00.000-07:00

In correlation with the re-launch of premiumo.co.uk, Managing Director Lee Campion will take Premium O to World Telemedia 2011.

Premium O will be conveniently located in front of the bar/lounge area (pod 10) so anyone wishing to meet with Lee are welcome to do so.

Lee will also be co hosting a seminar on ‘Capitalising on domestic and international network capabilities’ between 15:00 and 16:00 on Friday (14^th).

World Telemedia takes place from 12-14 October at the Hotel Renaissance, Amsterdam.

http://premiumo.co.uk

twitter: @PremiumO

http://www.wtevent.co.uk

A new beginning:

2011-10-04T02:21:00.000-07:00

Following the acquisition of O-Bit Telecom by the Daisy Group PLC in February 2011, O-Bit CEO David Breith has combined forces with his previous O-Bit Managing Director Jenny Herd, Finance Director Neil Dumoulin and Operations Director Owen Marks to create EpicCo Ltd.

With a combined fifty years worth of telecoms knowledge and diverse experience at hand, Breith decided to retain ownership of a number of entities previously part of the O-bit group and subsequently management has since been transferred to EpicCo Ltd.

As such, in partnership with Lee Campion, formally of BT Agile Media, EpicCo take the reins from O-Bit to support Premium O in establishing it as a forerunner within the interactive communications industry. Offering clients the ability to utilise its proven technology and market knowledge to expand upon the mediums used to interact with current & target audiences, Premium O has proven to be a significant source of new revenue, improved efficiency and enhanced customer retention for many businesses already.

By providing easily accessed gateways to a range of interactive mobile and voice services, including premium SMS and MMS, interactive voice response services, location services and CoLocation hosting Premium O are able to drive clients mobile data and voice revenues through their technical expertise & assistance thus aiding in the development of full proof interactive communication strategies.

As all applications can be used as part of an end to end solution or licensed on a short, medium or long terms basis, Premium O is perfectly suited to both large and small partner systems.

For any further information please either visit www.premiumO.co.uk or call 0800 849 8877 today.